How is 'data governance' defined in the context of Salesforce?

Data governance in the context of Salesforce refers to the overall management of data availability and security. This encompasses a broad range of activities designed to ensure that data is accurate, available to the right users, and protected from unauthorized access or breaches. Effective data governance involves establishing policies, procedures, and standards that govern data management practices and ensure compliance with regulations.

This definition highlights the importance of having a structured approach to managing data within the organization to maintain its integrity and security. It also emphasizes the need for consistent access controls, data quality management, and adherence to legal and ethical standards concerning data usage.

On the other hand, the other options focus on specific, narrow aspects of data management that do not encompass the broader principles of data governance. For instance, marketing data pertains to promotional efforts rather than governance, migration strategies relate to moving data rather than governing it, and the elimination of data speaks to data lifecycle management rather than the overarching governance framework.