How should a strategy designer engage stakeholders when communicating a new product vision virtually?

Asking open-ended questions to maintain stakeholder involvement is a key strategy for effective communication, particularly in a virtual environment where engagement can be more challenging. This approach encourages active participation and ensures that stakeholders feel valued and heard. Open-ended questions invite discussion and can lead to deeper insights, allowing participants to express their thoughts, provide feedback, and share their perspectives related to the new product vision. This collaborative atmosphere can enhance understanding and buy-in for the vision being communicated.

In contrast, other methods may inadvertently stifle engagement. Turning off the camera can create a disconnect, as it eliminates face-to-face interaction and reduces the sense of community during the meeting. Dedicating too much time solely to answering questions without structured discussion can also limit the dynamic exchange of ideas and feedback. Finally, limiting engagement to avoid distractions may result in a passive audience, which can hinder the collaborative spirit that is essential for shaping a robust product vision. Engaging stakeholders actively through open-ended questions fosters a more interactive and inclusive dialogue, ultimately leading to a more successful communication of the product vision.