In prioritizing features for a Salesforce project, what should be primarily assessed?

Prioritizing features in a Salesforce project primarily revolves around assessing user impact, business value, and strategic alignment. This approach ensures that the features being developed align with the organization's goals and offer the most benefit to users.

User impact is crucial as it helps to identify how the feature will enhance the user experience and meet user needs effectively. Business value refers to the potential return on investment that the feature can generate for the organization, including efficiency gains, revenue growth, or cost savings. Strategic alignment evaluates whether the feature supports the broader strategic objectives of the organization, ensuring that resources are allocated to initiatives that drive long-term success.

While frequency of user requests can indicate demand, the overall assessment of business value and alignment with strategic goals provides a more comprehensive framework for decision-making. Similarly, understanding the complexity of implementation is important but should not overshadow the key factors of user impact and business relevance. Lastly, while market popularity can offer insights, it does not directly reflect the specific needs and priorities of the organization and its users.

Therefore, focusing on user impact, business value, and strategic alignment helps prioritize features that will add the most significant value to both the users and the organization as a whole.