To gain stakeholder buy-in for a redesign, what should a strategy designer depend on?

To gain stakeholder buy-in for a redesign, focusing on research findings and a competitive analysis is crucial. This approach provides data-driven insights that support the rationale for the redesign. Research findings can highlight user needs, preferences, and behaviors, which are essential for understanding how the current system falls short and what improvements are necessary.

Additionally, a competitive analysis allows strategy designers to demonstrate how similar organizations or products are performing in the market. It reveals industry benchmarks, trends, and best practices, showing stakeholders the potential risks of not evolving the current design. This combination of grounded insights and comparative analysis helps build a compelling argument for the redesign, making it easier to persuade stakeholders of its necessity and potential impact.

Other options, while they may have their merits, do not provide the same level of strategic backing as research and competitive analysis. Inspiring graphics, for instance, may capture attention but lack the substance needed for informed decision-making. Similarly, user testimonials and case studies can be persuasive, but they are typically less comprehensive than a detailed analysis grounded in research. Wireframes, while useful for visual representation, do not substitute for the foundational understanding provided by conducting thorough research paired with competitive evaluation.