What approach should be recommended to aid the sales team in onboarding to Sales Cloud?

The recommended approach of using In-App Guidance and investing in change management is effective for aiding the sales team in onboarding to Sales Cloud for several reasons.

In-App Guidance provides real-time support and relevant, contextual help directly within the application. This allows users to learn the system as they work rather than having to separate their learning experience from their daily tasks. It enhances user engagement and helps with knowledge retention, making the transition smoother.

Additionally, investing in change management focuses on the human aspect of the change. It involves strategies for managing resistance, communicating effectively, and ensuring that users have support during the transition period. This holistic approach enables the sales team to adapt more effectively by addressing their concerns and fostering a positive attitude toward the new system.

Together, these strategies create a supportive environment that empowers users, promotes learning, and increases overall adoption rates, which is crucial for maximizing the potential of Sales Cloud.