What core principles define the Jobs to Be Gone framework?

The Jobs to Be Done (JTBD) framework emphasizes understanding the core tasks or "jobs" that customers aim to accomplish. The principles defining this framework focus on being customer-centric, meaning that the approach is centered around the customer's needs and experiences rather than the company or its products.

The concept of being solution agnostic suggests that the framework does not tie itself to specific solutions or technologies; instead, it focuses on the underlying problems that need addressing. This allows for a broader perspective on innovation and keeps the framework adaptable to different circumstances and changes in market dynamics.

Stability over time is crucial within the JTBD framework, as it recognizes that customer jobs may remain relatively constant, even as solutions evolve. This principle helps businesses maintain a long-term strategy around addressing customer needs.

Lastly, measurable outcomes are essential because they provide a way to assess how well a solution meets the customer's job requirements. By focusing on results that can be quantified, businesses can continuously improve and align their offerings with customer expectations.

These principles collectively enable businesses to create targeted strategies that prioritize what matters most to customers, ensuring that solutions developed are relevant and effective in meeting their needs.