What does the term “digital transformation” imply in the context of Salesforce?

The term "digital transformation" in the context of Salesforce refers to the process of fundamentally changing how a business operates using Salesforce solutions. This involves leveraging Salesforce's platform and tools to create more efficient processes, enhance customer interactions, and ultimately drive growth and innovation within the organization.

Digital transformation is not simply about adopting digital tools; it's about strategically integrating technology into all aspects of the business model to improve performance and create new revenue streams. By utilizing Salesforce, organizations can align their processes with modern customer expectations, streamline operations, and implement data-driven decision-making practices that support overall business objectives.

This approach recognizes the need for a holistic transformation rather than just the implementation of isolated solutions, distinguishing it from merely shifting manual tasks to automated ones or adopting technologies without a strategic framework.