What does 'user experience (UX)' encompass in Salesforce Strategy Design?

User experience (UX) in the context of Salesforce strategy design primarily encompasses the overall satisfaction and interaction quality that users have with Salesforce applications. This means that it focuses on how users feel when they interact with the platform—how intuitive, efficient, and enjoyable the application is to use. Good user experience design aims to enhance usability, ensuring that users can easily navigate through the features and functionalities while accomplishing their tasks effectively.

Effective UX design influences user retention and engagement, as a positive experience can lead to greater productivity and satisfaction among users. In Salesforce, where the platform's functionality and features are crucial for user adoption and success, prioritizing strong UX practices can significantly impact how users leverage the tools available to them.

The other choices, while relevant to different aspects of product development and marketing, do not directly address the core focus of user experience. Costs, technical specifications, and marketing strategies are important considerations in a broader product development context but do not specifically capture the essence of what UX means in Salesforce applications.