What is an effective way for a strategy designer to collaborate with a UX designer regarding new features on the sales platform?

Aligning design implications to business goals is an effective way for a strategy designer to collaborate with a UX designer because it ensures that both teams are focused on the same objectives. When both the strategy and User Experience (UX) aspects are closely tied to the overarching business goals, it fosters a more cohesive approach to feature development.

This alignment helps in prioritizing features that not only enhance user experience but also drive measurable business outcomes, such as increased sales or improved customer satisfaction. By working together to understand how design decisions will affect business success, the strategy designer and UX designer can streamline their efforts, ensuring that new features are impactful and relevant.

While co-creating a journey map, identifying user quotes, and soliciting feedback through social media have their own merits in the design process, they primarily focus on user-centric aspects rather than ensuring that the design work supports the core business objectives. Therefore, the emphasis on aligning design with business goals sets the stage for a more strategic and effective collaboration between the two roles.