What is the primary goal of creating a customer journey map?

The primary goal of creating a customer journey map is to visualize customer interactions and experiences with the product. This mapping process involves detailing the various touchpoints a customer has with an organization, from initial awareness to post-purchase interactions. By visualizing these experiences, companies can identify pain points, opportunities for improvement, and ensure that the overall customer experience is cohesive and satisfying. This tool helps organizations better understand their customers' needs and emotions at each stage of the journey, which can lead to more informed strategies for enhancing customer satisfaction and loyalty.

The other options do not align with the main purpose of a customer journey map. Internal processes, pricing strategies, and campaign performance assessments, while important in their own right, focus on different aspects of business strategy rather than directly conveying customer experiences with the product.