What method should Cloud Kicks' design team use to evaluate the feasibility of sustainable materials in personalization concepts?

Running a cost-benefit analysis is essential for evaluating the feasibility of sustainable materials in personalization concepts because it allows the design team to assess both the financial implications and the potential benefits associated with using these materials. This analysis aids in determining whether the adoption of sustainable materials aligns with the company's goals while also providing insight into the economic viability of such initiatives. By meticulously examining costs such as sourcing, production, and waste disposal against benefits like improved brand image and customer loyalty, the design team can make informed decisions that support both sustainability and profitability.

In contrast, creating a functional prototype might help in understanding the usability and appeal of the materials but does not directly evaluate their feasibility from a financial perspective. Reviewing and aligning with the company's V2MOM (Vision, Values, Methods, Obstacles, and Measures) provides strategic direction and objectives but doesn’t specifically measure the economic viability of sustainable choices. Conducting market research surveys might yield consumer insights but lacks the analytical depth of a cost-benefit analysis when it comes to directly assessing feasibility in terms of sustainability and costs.