What steps should a strategy designer take to create effective vision statements for their UX team?

Creating effective vision statements for a UX team involves a structured approach that ensures clarity and direction. The choice of "Gather, Envision, Plan" aligns perfectly with these necessary steps.

In this context, gathering information is crucial as it allows the designer to collect insights from various stakeholders, including team members, users, and market trends. This phase is essential for understanding the needs, preferences, and challenges of the users, which directly informs the vision statement.

The envision step then focuses on creatively conceptualizing the future state of the user experience, transforming the gathered data into a compelling narrative that encapsulates the aspirations of the UX team. This phase emphasizes the importance of imagination and foresight in articulating a vision that inspires and motivates the team.

Lastly, planning involves translating the envisioned ideas into actionable strategies and objectives. This step ensures that the vision statement is not merely aspirational but is grounded in achievable goals that the team can work towards.

This structured approach—gathering data, envisioning the future, and planning strategic actions—not only creates a robust vision statement but also ensures that it resonates with both the team's goals and user needs.