When evaluating a prototype, what should Cloud Kicks determine to assess the business model's viability?

To assess the business model's viability, it's crucial for Cloud Kicks to determine what customers are willing to pay. This insight directly impacts the financial sustainability of the business model. Understanding price sensitivity and perceived value helps in establishing a pricing strategy that aligns with customer expectations while ensuring profitability.

Knowing how much customers are willing to pay can lead to informed decisions about product development, marketing strategies, and overall business operations. It ensures that the business can cover its costs and generate revenue, which is essential for long-term success.

While understanding customer recommendations, improvement suggestions, and important features is valuable for enhancing the product or service, these factors do not directly inform the economic viability of the business model like pricing does. Ultimately, a viable business model must have a clear understanding of its financial foundations, which are rooted in customer willingness to pay.