Which methodology should a strategy designer use to illustrate the impact of sustainability on current products at Cloud Kicks?

The business model canvas is an effective tool for illustrating the impact of sustainability on current products. It provides a comprehensive framework for visualizing and understanding the various components of a business model, such as value propositions, customer segments, channels, and revenue streams. By incorporating sustainability into each of these areas, a strategy designer can clearly identify how sustainable practices affect product offerings, customer relationships, and overall business viability.

Using the business model canvas allows for a structured approach to explore how sustainability initiatives can enhance value propositions or reshape customer segments. It fosters collaboration among team members by providing a visual space to discuss and integrate sustainable practices into the existing business framework.

Other methodologies like heuristics evaluation focus on usability rather than sustainability impact, corporate integrity workshops emphasize ethical considerations, and SWOT analysis, while useful for assessing strengths, weaknesses, opportunities, and threats, may not offer the same level of detail in terms of business model connectivity and sustainability integration. Thus, the business model canvas stands out as the most suitable choice for effectively illustrating the impact of sustainability on current products at Cloud Kicks.