Why is it essential to create a business case alongside a roadmap?

Creating a business case alongside a roadmap is critical because it serves to justify funding and align stakeholders on the vision of the project. A well-constructed business case provides the rationale for the investment, detailing the expected benefits, costs, risks, and the overall return on investment. This ensures that everyone involved understands the objectives and goals of the project, fostering agreement and support. By having clear alignment, stakeholders can make informed decisions and prioritize resources effectively.

In addition to financial justification, the business case also articulates the strategic importance of the project, which can help in gaining buy-in from leadership and securing necessary approvals. This alignment is essential for ensuring that all parties are working towards a common goal, which is a cornerstone of successful project implementation.

While understanding technical specifications, market competition, and user personas are important in their own right, they do not serve the same purpose in justifying investment or unifying stakeholders around a shared vision. The business case is foundational to driving a project's direction and support throughout its lifecycle.